Mobile: 628.502.4303

Location: San Francisco, CA



I’m half right-brain/half left-brain, making me quite good at balancing between the fine art of pragmatism and that of unbridled creativity. I love to design, dive into creative problem solving, mentor, and collaborate. My design experience and teamwork help companies and teams to achieve exceptional outcomes and transform the commonplace into the exceptional.

While collaborating with diverse groups and helping them to shine, my roles and experience have included graphic designer, learner, brand champion, art director, mentor, artist, team lead, idea generator, presenter, illustrator, creative growth expert, thinker, thought leader, production artist, and cheerleader. I work with teams worldwide. 



  • Power…Point to the people. PowerPoint design, templates, presentations. In my work with Okta and Salesforce, the design, development, and maintenance of PowerPoint decks, templates, style guides, icons, and online media used within instructor-led training, event training, company events, and certification helped our executives, instructors, developers, salespeople, and marketing members to achieve exceptional coursework, online content, communication and thought leadership to and for our customers

  • Variety is the spice of life. Volunteer. As a dedicated board member for Variety – the Children’s Charity of Northern California, we help to make the community better for the children of Northern California through governance and guidance. My skills and passion in design help our team to develop branding, marketing materials, and plan for upkeep and maintenance. I led a complete overhaul of the website design for Northern California that is being considered as a template for the charity chapters worldwide to help increase ease of use, participation, and reduce cost

  • Amassing an army of minions. Illustrated characters. The “Salesforcelandians,” an ongoing and ever-growing collection of illustrated characters used throughout the 700+ module Trailhead learning system at Salesforce brought consistency and clarity to customers. As team lead in developing, delegating and directing creation to other artists, working with a lead Illustrator (as well as illustrating characters myself), we brought Trailhead teaching concepts to life



Freelance Graphic Designer, 1995 – present

Single projects and multiple-month assignments spanning my career over the years: lowercase productions, The Creative Group, Cahan & Associates, Williams-Sonoma, Pottery Barn Kids, Venables Bell & Partners, Kampf & Associates, Filter Talent, small businesses, and non-profits.

  • Take initiative; interpret creative briefs; understand client goals, requirements, and constraints; present clear design solutions and visual storytelling; great with color and typography; experiment with new ideas, techniques, and conceptual thinking; provide unexpected and exciting solutions, problem-solving, and engaging experiences; excellent written, verbal, time-management, and organization skills; strong attention to detail

  • Top-notch verbal and written communication, time-management, and people skills

  • Past projects include social media, third party email construction (Constant Contact, Mailchimp), identity and branding, print and production, illustrations, website development, land use master plans, large format printing, and out-of-home advertising

  • Team-up with content teams, designers, creative directors, art directors, production leads, agencies, web developers, project managers, and print and photography vendors

Contract Graphic Designer
Education Services, Okta, October 2018 – March 2020

  • Primary project includes research, design, presentation, and best practice implementation of new PowerPoint templates for the Content Development Team. Develop innovative icons, graphics, and slides wrapped up into a single presentation template that can effectively be utilized in online, print, classroom, conferences and events, and large-scale projection environments

  • Secondary projects include developing training personas, posters, badges, charts, illustrations, infographics, google slides, and event graphics

  • Work closely with and supporting instructors, content developers, and management

  • Adhere to company brand standards and design guidelines


Senior Graphic Designer

Trailhead Creative, Salesforce, 2017 – October 2018

Created, collaborated, and conceptualized with a team of five creatives. Supported the 350+ person Trailhead Department and select company-wide initiatives in graphic needs.

  • Solidified the “Salesforcelandian” character illustration project. As Team Lead, presented a consistent voice for departmental character illustration best practices

  • Team lead on PowerPoint template development for instructor-led training, certification, and events, with secondary development in Keynote and Google Slides

  • Badge creation. Developed and maintained internal and external badge style guides for online and event-based Trailhead Learning System. Collaborated with fellow designers in creating the hundreds of badge designs used in the Trailhead learning environment.

  • Brand and style guide authoring, review, education, and enforcement

  • Mentoring and teaching of junior team members and contractors

  • Illustration and editing of digital assets and company mascots used widely throughout the Salesforce ecosystem

  • Departmental asset management best practices. Transitioned designs and resources from Dropbox to Google Drive. Revamped naming structure and content hierarchy

  • Design and production of print materials, web assets, social media, charts and illustrations, infographics, and event graphics and swag giveaways


Senior Graphic Designer (2015 – 2017)

Graphic Designer (2010 – 2015)

Contractor (2010, 6 months)

Produced cohesive, creative, and polished output for print and web asset design and production for our 40+ person Certification and Content Development teams, leading to industry-recognized learning excellence.

  • Art directed and developed departmental branding and design focus with multiple stakeholders while maintaining and integrating with company-wide standards

  • Coached and instructed interns

  • Upkeep for 80+ PowerPoint decks for online and instructor-led courses

  • Guided template usage in PowerPoint, Articulate Studio, and Camtasia

  • Created and led learning and education sessions focusing on PowerPoint, company design policy, and modern design aesthetics for team enrichment

  • Knowledgeable of localization challenges in design


Lead Designer for the Western Region

Deloitte, 2007 – 2008

Led twelve designers from Western U.S., and Hyderabad, India in creative growth, brand compliance, and design and production techniques. Designed for top clients, high-level partners, and assisted in helping others do the same.

  • Collaborated with project coordinators to manage job scheduling and work with designers on project workflow and completion

  • Design, production, and project management from concept through to project completion


Senior Designer

PricewaterhouseCoopers, 2000 – 2006

Developed concepts for marketing, trade-show exhibitions, client deliverables as well as various client needs. Member of ten-person design team for the Western U.S. region.

  • Guided design team in the growth, implementation and understanding of evolving branding standards, including creation and distribution of brand materials

  • Served as liaison with clients, partners, and team members, providing feedback on creative direction as well as recommendations for new and innovative solutions

  • Created high-level proposals, presentations and ancillary media for global clients, upper-management, and partners


  • At home on PC and Mac

  • Pro/like a boss: Illustrator, InDesign, Photoshop, PowerPoint

  • Intermediate/can make it work: Keynote, Google Slides, Acrobat, Trello, Slack, Wix, Constant Contact

  • Learning the ropes/just enough to be dangerous: Word/Excel and the rest of Microsoft Office, HTML/CSS, Sketch, UI/ UX, Adobe XD, Figma, InVision, After Effects



  • Volunteer with Variety - the Children’s Charity of Northern California, 2010 - Present

  • President on the Variety Board of Directors, 2019 - Present

  • Vice President on the Variety Board of Directors, 2014 – 2019

  • Leukemia and Lymphoma Society, Light the Night, 2010 - 2016



  • Two-year Graphic Design Internship, Publication & Printing Services, Colorado State University

  • Colorado State University, Bachelor of Arts Degree in Creative Writing



  • AIGA

  • QSF&F Book Club

  • San Francisco Open Studios

© John Goldie

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