Current NewsOpen Studios 2008Exciting news...I'm participating in Open Studios this Fall. I will be exhibiting the third weekend in October, the 18 & 19, 11am-6pm. + San Francisco Open Studios website
Featured ProjectWilliams-Sonoma in store recipe giveawaysWilliams-Sonoma likes to give away a small fold-out booklet of recipies a couple of times a year. The actual layout of the pieces ends up being a very smooth process, as the photography they use is top notch, and the team of cooks always comes up with amazing food and recipies. The challenge Williams-Sonoma has is that they need to produce a very large quantity for quite a small price. To make this happen, they have to use a very inexpensive paper which has the habit of soaking up ink in large quantities. If left unchecked, this can produce very muddy and blurry images and unreadable type. It was very important to schedule a press check for these pieces. Working with the pressman, we were able to adjust the ink coverage so that the glorious photography took center stage, the text was easily readable, and the finished product looked luxurious and high-end. No one had to know the paper was a very inexpensive, low-grade product. By looking ahead and preplanning the press check, because I knew the paper was such low quality, I was able to avert a potential printing disaster.
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